Like the mattress, bedding, and flat-pack furniture disruptors recently on the scene, a new crop of sofa companies are co-opting the direct-to-consumer model to offer affordability and, in some cases, new and improved designs.
1. Maiden Home
Founded by Nidhi Kapur, Maiden Home offers nontoxic furniture handmade in North Carolina. Each sofa can be configured as compact or 100-inch wide sofas or as sectionals, are made with a hardwood frame, springs, and poly-fiber fill, and are available in 40 fabric options and four wood finishes.
2. Common
Scandi sofa disruptor Common recently launched three seating styles in collaboration with designers and architects (shown is the Mooner Sofa by Studio David Thulstrup; €2,900).
Article, a company formerly known as Bryght, offers a range of sofas (and other furniture) in the $1,000 to $3,000 price range.
3. Article
4. Campaign
Campaign designs a flat pack sofa, loveseat, and chair each made in America from cold-rolled steel frames, wood legs, and recyclable fill.
5. Burrow
University of Pennsylvania students Stephen Kuhl and Kabeer Chopra came up with the idea for furniture company Burrow as a project for an entrepreneurship class.
They both were frustrated by the lack of options for a decent, low- to mid-range priced sofa, and drew up some sketches for modular, flat-pack seating.
Rob Royer spent a year abroad in China in search of the perfect factory to produce sofas for his startup Interior Define. The company offers customizable sofas, free shipping, a year-long full refund policy (minus a restocking fee).
6. Interior Define
Joybird is headed up by four former employees of Thrive, another furniture disruptor company. Sofas, which hit in the $900 to $2,500 range, have customizable features and a lifetime warranty.
7. Joybird
Founded by Pottery Barn alum Edgar Blazona, BenchMade Modern offers custom sofas made-to-order in their Los Angeles factory. Most of the sofas are in the $2,000 to $3,000 range.
8. Benchmade Modern