Photography via The Siren Hotel.
Motor City’s iconic Wurlitzer Building—originally designed by native Detroit architect Robert Finn in 1926—now houses The Siren Hotel, with interiors reimagined and rebuilt by design development firm ASH NYC.
Once the headquarters for the Rudolph Wurlitzer Company importers of woodwind and brass instruments from Europe the building fell into a period of abandonment and danger bricks...
...were falling off of the façade before its rebirth as the city s trendiest hotel with 106 guest rooms six food and drink spaces and two retail shops
“Our inspiration was drawn from grand hotels of the past in both America and Europe,” says Cooper.
An heirloom bookcase meets modern chairs.
Eighteenth and nineteenth-century Italian antiques are scattered throughout the lobby.
The original travertine floors have been restored.
Custom woven blankets in the guest rooms were designed by Cranbrook Academy of Art graduate students. A slipcover keeps the TV out of sight when not in use.
Custom ASH NYC furniture mixes with vintage finds by designers such as Colette Gueden and Carlo de Carli.
The Hideout is a guest room built for two.
Blue-based terrazzo tiles throughout a colorful guest bathroom.
In another, pale green-based terrazzo meets oxblood.
The Siren Hotel is named for the Greek mythological creature and also serves as a metaphor, calling for the return of people to Detroit.
Populace Coffee Roasters lives on the first floor.
A beaded curtain off of the lobby leads to the pink-hued Candy Bar.
The vintage-style Candy Bar, in hues of red and rose.
“The history and the soul and the energy of these spaces can still live on with us, as the new inhabitants of the space,” says Cooper.