StyleCounsel:FinnishFashionfromaMarimekko-TrainedDesigner-Remodelista

Style Counsel: Finnish Fashion from a Marimekko-Trained Designer - Remodelista
Designer Samu-Jussi Koski is refining the new Finnish aesthetic through his fashion label, Samuji, which he launched in Helsinki three years ago.
“This combination is even seen in Marimekko,” he says, referring to the textile and design house that has put Finnish fashion on the map since 1951.
It’s about having a love of necessary things.”
Photograph by Cel Jarvis for Samuji.
Samuji’s summer 2014 look book was shot in the atelier and home of Finnish functionalist architect Yrjö Kukkapuro and his wife, graphic designer Irmeli Kukkapuro, built in 1968.
Photograph by Alexa Hotz for Remodelista.
We caught up with Samu during his recent stay in New York to discuss his personal style. Remodelista: How would you describe your look?Samu-Jussi Koski: When I was younger, I went through every possible style and phase, so now I’m over that game.
Another view of Yrjö Kukkapuro’s atelier. RM: What season works best for you?SK: Summer, but in Finland we are so lucky to have all four seasons, so in a way, I love them all.
Photograph by Alexa Hotz for Remodelista.
Samuji’s Leather Gloves and Vene Purse, both made in Italy. RM: Wardrobe maintenance tips?SK: Get your accessories made from quality leather; that way they’ll only get more beautiful as they age and wear out.
Photograph by Alexa Hotz for Remodelista.
A few of Samu’s essentials, including his Japanese ceramic good luck owl.
The word fukuro can be written in different kanji characters to give it different meanings, such as “luck comes” or “no hardship or suffering.” I carry it as a luck charm with me wherever I go, and I’ve given these statues to everyone at Samuji.
The exterior of Kukkapuro’s 1968 studio, located in Kauniainen, just outside of Helsinki.
RM: Last thing you purchased for your home?SK: I’ve been traveling now for the past year so I haven’t been decorating my home that much, but I just bought some weird old flower vases from a flea market to bring back with me.
The entrance to Alvar Aalto’s own home in Helsinki. RM: Favorite art piece or architectural work of the moment?SK: I love the works of Heikki Marila, a Finnish artist.
Photograph via Nowness.
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