ReinventingtheMattress,SiliconValleyEdition-Remodelista

Reinventing the Mattress, Silicon Valley Edition - Remodelista
What happens when programmer guys go shopping for mattresses? Two sleep startups are seeking to reinvent the way mattresses are made and sold, streamlining the options and cutting out the middlemen.
Casper
“We looked at the hotel industry, where they don’t ask what kind of bed you need, and in general, people love sleeping on hotel beds,” CEO Philip Krim told The Verge.
The Casper consists of latex foam layered on top of memory foam (the engineers behind the product have worked at IDEO, Muji, and NASA, collectively). The Casper is compressed and delivered in a box that fits in any door.
Founded by a couple of Palo Alto software developers (John-Thomas Marino and Daehee Park), Tuft & Needle wants to be the Apple of the mattress world (“No one, anywhere, is psyched about the brand of their mattress,” they say).
Tuft & Needle
The Tuft & Needle mattress is available in 5-inch and 10-inch thicknesses (suitable for slatted base or box spring bases).
How about an Angled Headboard, a Featherbed, and Sleep-Inducing Pajamas to go with your new mattress? For bedroom design ideas, peruse our Gallery of Rooms and Spaces.
Jackie Ashton has 10 Secrets for a Better Night’s Sleep.
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