Photography by Emma Lewis for Caro, except where noted.
Could the small town of Bruton in Somerset be England’s answer to Marfa?
And, thanks to the Hauser & Wirth gallery, it’s also a town that is visited by people from all over the world, so it seemed right for me to set my retail roots down in this spot,” says Jones. We plan to make the pilgrimage.
A peek into the shop from a tile-clad window with enamelware by Welsh brand Blodwen on display. Caro occupies three ground-floor rooms in an 18th-century stone building, and the Victorian green tiles, Jones tells us, were revealed under a layer of cream paint.
Photograph by Abi Dare.
An array of household goods, from wire bins to local ceramics and cushions, are displayed on steel-framed plywood shelves made by Paul Vincent. Reading materials are displayed on a Vincent table with a Forbo Marmoleum top and hairpin legs.
Desk organizers by Danish design studios Hay and Nomess.
The pendant lights in the window are by Fritz Fryer.
The walls at Pink Ground. Like the magazine display table, the counter/bar area has a Forbo Marmoleum top.
A Copenhague Table (plywood with green linoleum top) is paired with J110 Chairs and J77 Chairs (black lacquered beech), all by Hay.
Photograph by Abi Dare.
The fireplace niche is stacked with wood.
Caro owner, Natalie Jones, behind her counter offering salted-caramel brownies from Somerset artisanal baker The Bakemonger. Stay tuned: Jones will offer guests a room to rent above the shop later this fall and has a suite in the works for spring.