We’ve covered mattress disrupters (see 14 Upstart Mattress Companies), bedding disrupters (see Luxury Linens for Less, Online Edition), and furniture disrupters (see 6 New Upstart Furniture Companies), so perhaps it was only a matter of time before the tabletop/kitchenware category was disrupted.
Thanks to the direct-to-consumer sales model, these 10 new companies keep prices down by minimizing overhead costs and eliminating markups.
Brandless
Everything at Brandless costs $3, including household staples such as parchment paper and dish soap.
Brigade Kitchen
Founded by a brother-and-sister team in 2017, Brigade Kitchen offers well-priced tools for home chefs, with pots and pans sized for cooking for two to four people.
Field Company
Founded by two brothers who aimed to re-create the century-old cast iron pans that had been passed down through their family, Field Company offers cast-iron pans that are smoother and 25 to 50 percent lighter than other pans on the market.
Hudson Wilder aims to bring down the cost of luxury tableware.
Hudson Wilder
The name of Austin, Texas, company Made In is an ode to American manufacturing.
Made In
Material
Material makes kitchen tools at the intersection of good looks and a fair price.
In addition to an Eight-Inch Knife ($75), the company offers The Fundamentals, a set of seven cooking tools that Material thinks will cover the bases for cooking most meals: a chef’s knife, paring knife, wood spoon, metal spoon, tongs, and spatula, all contained in an angled, magnetic wood countertop stand.
Milo
With its first product, a 5½-quart Dutch Oven, LA-based Milo aims to lower the cost of pricey enameled Dutch oven pots.
Before cofounding Misen, Omar Rada went shopping for a skillet, then a chef’s knife, and he found himself recoiling at both the cheap, affordable products he found and the premium wares with premium prices.
Misen
Misen launched its anchor product, the Misen Chef’s Knife ($65) with a wildly successful Kickstarter campaign in 2016 that raised more than $1 million, and the brand has since expanded into Cookware.
Snowe
The value proposition of Snowe is to make luxurious home goods available at reasonable prices, from tableware to bedding, plus accessories such as candles, carafes, and shower curtains.
All are made in the US and Europe, often using top-quality materials such as porcelain from Limoges in France and Italian percale cotton.
Year & Day
By offering only a few select styles and colors, San Francisco–based Year & Day is able to offer handmade, European tableware at affordable prices. The ceramics come in four colors, as shown in the All Day & Night Dip Dishes featured here; $26.