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Trend Alert: The Storybook Look

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Trend Alert: The Storybook Look

November 7, 2024

In the design world, a homey popularism is ascendant. The sustainability movement’s celebration of all things vintage has led to a new appreciation for furnishings that are cozy, robust, and firmly rooted to the ground.

Made for hunkering down, these sofas, tables, and beds look like children’s book illustrations—and, in some cases, children’s drawings—brought to life, leading us to dub the style The Three Bears. Some are 1960’s and ’70s Brutalist pieces from Europe and Scandinavia, dragged out of the attic and pricey. Others are honest examples of rustic carpentry, and also contemporary yearnings for a more storybook existence. It all undeniably overlaps with comfort trends like Strega Nona Autumn. Just right for right now? Here’s a sampling.

interior design studio/architectural reclamation business joris van apers speci 17
Above: Interior design studio/architectural reclamation business Joris Van Apers specializes in putting reclaimed materials to new uses. This is its office kitchen with patinated brass cabinet fronts in Mechelen, Belgium. See more in Kitchen of the Week: A Belgian Design Firm’s Glam. Photograph by Jan Verlinde courtesy of Joris Van Apers (@jorisvanapersstudio).
a circa \1960 brutalist wooden chair is \$\1,000 from vintage gallery ruby atel 18
Above: A circa 1960 Brutalist Wooden Chair is $1,000 from vintage gallery Ruby Atelier in Copenhagen, which has a well-curated collection of Three Bears-style pieces.
currently on sale in lostine&#8\2\17;s vintage department: a danish oak thr 19
Above: Currently on sale in Lostine’s vintage department: a Danish Oak Three-Seater Sofa marked down from $5,800 to $4,640.
a midcentury brutalist oak dining table and chairs set by de puydt of belgium i 20
Above: A midcentury Brutalist Oak Dining Table and Chairs Set by De Puydt of Belgium is $4,995 from FlipAtik of South Florida.
a trio of brutalist oak nesting tables from the \1960s is \$5\15 from sturtz ju 21
Above: A trio of Brutalist Oak Nesting Tables from the 1960s is $515 from Sturtz Julien on Chairish,
a \1970s pine desk and chair by wasa möbel of germany is \$4,\200 from l 22
Above: A 1970s Pine Desk and Chair by WASA Möbel of Germany is $4,200 from Lostine.
inspired by a sardinian dessert, the chestnut bobboi wavy bed, €6,\290,  23
Above: Inspired by a Sardinian dessert, the chestnut Bobboi Wavy Bed, €6,290, is part of the Pretziada Collection, a group of furniture and accessories that “celebrate the history of Sardinian craft,” available from Luxi Bia, an artists’ residency with guest houses in a revitalized farm village in South Sardinia.
one of a set of six \1960s belgian oak ladderback chairs, \$7,\200, from nickey 24
Above: One of a Set of Six 1960s Belgian Oak Ladderback Chairs, $7,200, from Nickey Kehoe—these are located in the design firm’s Los Angeles store.
an attic bedroom outside of mechelen, belgium, by joris van apers studio. photo 25
Above: An attic bedroom outside of Mechelen, Belgium, by Joris Van Apers Studio. Photograph by Jan Verlinde, courtesy of Joris Van Apers.

More refined folk style:

For sourcing ideas, see:

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