What do you get when you take fast-paced startup culture, add a dose of design, and locate the whole enterprise in a 34,000-square-foot, light-filled industrial space in the heart of New York City’s happening Flatiron District? At the Casper headquarters, the result is a buzzy workspace tailored for innovation—and the occasional midday nap. Designed by commercial-space specialists Float Studio, whose portfolio includes the offices of Food52 and Sakara Life, the space is intended to make you feel the way you do after waking up from a good night’s sleep. “Lots of light, lots of white, and delicate touches of green and ice blue inspire and restore,” say the designers. Sounds like a recipe for continued innovation from Casper.
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Photography by Aaron Thompson, courtesy of Casper.
If you haven’t heard of Casper, it’s time to get caught up. We introduced the brand to readers back in 2014, when Casper was in the first stages of disrupting the overly complicated mattress world. Four years later, the Casper collection includes three mattresses—the original Casper, the ergonomic Wave, and the streamlined Essential—plus a suite of complementary products including pillows, sheets, and bed frames.
Casper’s brand was built on innovation, with all of their research and development conducted in-house by a team of engineers—NASA and IDEO alums among them. The latest result of their efforts: the first update since launch to the mattress that started it all. Called “zoned support,” the new technology improves contouring at a sleeper’s hips, shoulders, and core to relieve pressure and encourage focused spinal alignment.
Casper launched their brand with the original Casper mattress after the founders discovered how complicated the mattress buying process was. “Mattress retailers play a game with eight gradients of firmness; that’s how they guide you through the showroom toward something more expensive,” says Casper CEO Philip Krim. Casper’s first mattress was a one-size-fits-all “medium-firm” mix of softness and support—their research found most sleepers prefer this level of support—and a direct-to-consumer sales model that eliminated the showroom markup. With more than 40,000 customer reviews and an average rating of just under five stars, the original Casper is still the cornerstone of the Casper brand. Building on its success, the company now offers two additional mattresses: The Wave is Casper’s most innovative mattress yet, with ergonomic technology for targeted support and a luxurious new top layer, and the Essential is a no-frills version of the original Casper with the same signature construction in a slim, streamlined silhouette.
Ready to see for yourself what’s been brewing at Casper HQ? Give one of their mattresses a try. Casper offers Remodelista readers $50 off any mattress using code REMODELISTA and an industry-best guarantee: Sleep on your mattress for 100 nights; if you don’t love it, Casper will send a courier to pick it up and donate it to a local charity, and you’ll receive a full refund.
