LA Story: A West Coast Outpost of The Apartment by The Line

Stylist Vanessa Traina Snow specializes in conjuring fantasy worlds; in New York, she made her mark by masterminding online lifestyle shop The Line and its offline counterpart, The Apartment, a fully furnished SoHo loft where everything, down to the Italian toothpaste in the bathroom, happens to be for sale.

Now she and creative director Melanie Glass have applied the concept to a laid-back luxe apartment on Melrose Place in LA. Consider it the design equivalent of a tasteful page turner.

Photography via The Line.

Above: A fiddle leaf fig flourishes amid Scandi modern classics in The Apartment’s bedroom. The light is Greta Grossman’s Grasshopper Floor Lamp, $898, and that’s an Icelandic Sheepskin from Black Sheep (White Light); $220.

Above: The furnishings are a mix of contemporary and vintage; shown above is an Alvar Aalto table surround by a quartet of Original 68 chairs. Yes, even the drinking glass is for sale–it’s made by artisans in Yachiyo, Japan; $11. The Black Glass Bowl, $195, is by Georg Jensen.

Above: The idea behind The Apartment is to create a shopable fantasy–all goods and furnishings are available straight off the floor and via online retailer The Line. The wicker and steel lounge chairs are Poul Kjí¦rholm’s PK22 by Fritz Hansen; $4,108 each.

Above: Danielle would approve: Books crop up in most of the rooms; the Five-Volume Jean Prouvé Monograph is $225.

Above: A reading area opens off the formal living room.

Above: The Apartment made its debut just last week, and many of it furnishings, including this armchair and set of nesting tables, are still being added to its online shop. Mission statement: “The vision of The Line stems from a desire to pare back, strip down, and pull together the search for refined, versatile, and honest goods.”

Above: A trio of matte vases in the living room.

Above: Bench seating and storage in a corner of the kitchen. The Two-Toned Cotton Pillows–cream on one side, charcoal on the other, and stitched in NYC–are part of The Line’s own housewares collection, Tenfold; $95 for the 16-by-16-inch size, down insert included.

Go to 10 Easy Pieces for more examples of under-the-bench kitchen storage.

Above: As in The Line’s New York loft, the kitchen is fully outfitted and has a long marble-topped table where customers sit down with salespeople to make purchases.

Above: A stone countertop runs the length of the kitchen. The chromogenic print is by LA artist Mona Kuhn.

Above: The bedroom has a black-and-white theme. The Two-Toned Linen Throw Pillows, $135, are part of the Tenfold collection, as is the black Washed Linen Duvet; $498. The framed prints are by György Kepes.

Above: The bed frame is the Eden, designed for The Line by LA furniture maker Doug McCollough of DMDM. On the bedside table: Susanne Kaufmann’s Calming Pillow Spray from Austria; $28.

Above: The bedroom’s en suite soaking tub is one of the few things not for sale. Intrigued by the glass chandelier? See our recent High/Low post. The Apartment is on the second floor of 8463 Melrose Place; go to The Line to see more.

Explore The Line’s New York apartment in a SoHo Dream Loft (Where Everything Is for Sale).