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Shopper’s Diary: That Flower Shop in Shoreditch

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FloralIssue 29 — Urban Escape

Shopper’s Diary: That Flower Shop in Shoreditch

July 23, 2014

London’s “it” florist Hattie Fox moved her Shoreditch studio, That Flower Shop, from a nearby former blacksmith’s digs to a street-front shop at the new Ace Hotel. We can see why.

ace hotel shoreditch l Gardenista

Above: To see more of the Ace’s signature Pacific Northwest grunge-industrial vibe, go to our post Design News: Ace Hotel Opens in Shoreditch. Photograph by Mark Leary, via Flickr.

StampMag FlowerShop 29 0

Above: Florist Hattie Fox, known as “That Flower Girl” in London, has an eclectic client list. Fox designed headpieces for a Wall Street Journal fashion spread (no, that’s not an oxymoron), planted the VIP area at Wimbledon, and maintains the container gardens on her clients’ Shoreditch rooftops. Photograph via Stamp.

That Flower Shop 1

Above: Fox got her start working for her dad’s landscape design business; now she arranges flowers for weddings, delivery, and passersby. Photograph via Flowerona.

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Above: When asked by Flowerona to describe her style, Fox responded: “Organized chaos: I like to keep things as raw and natural as possible, with lots of berries, seed pods, and British foliage.” Photograph via Stamp.

Shoppers Diary That Flower Shop in Shoreditch portrait 7

Above: Grown on a rooftop in Shoreditch. 

Photograph via That Flower Shop.

that flower shop shoreditch sign Gardenista

Above: Follow the cobblestones to Fox’s shop. Photograph via That Flower Shop.


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