Bay Area-based online retailer Serena & Lily went east to the Hamptons recently to set up their first brick-and-mortar shop; Beach Market, in Wainscott. The all-white, beach-cottage-inspired interior features the company’s signature linens and furniture as well as one-off seasonal offerings. Added to the mix are art work, vintage finds, and limited edition surfboards painted by Serena herself. For more, go to Serena & Lily.
![Shoppers Diary Serena Lilys Bright and Breezy Beach Market portrait 3](https://media.remodelista.com/wp-content/uploads/2015/03/fields/S&La4.png)
Above: The entry to the Serena & Lily Beach Market in Wainscott.
Above: The whitewashed interior features a trio of rattan Cabrillo Pendants hanging over the display table.
Above: A collection of painted buoys. Photograph by Heather Clawson for Habitually Chic.
Above: A Sling Chair on display; on the floor are White Rope Bins. Photograph by Heather Clawson for Habitually Chic.
![serena lily ping pong paddle](https://media.remodelista.com/wp-content/uploads/2015/03/fields/serena-lily-ping-pong-paddle.jpg)
Above: Cheerful summer essentials.
![Shoppers Diary Serena Lilys Bright and Breezy Beach Market portrait 8](https://media.remodelista.com/wp-content/uploads/2015/03/fields/S&La2.png)
Above: A selection of pillows.
![serena lily hammock toys](https://media.remodelista.com/wp-content/uploads/2015/03/fields/serena-lily-hammock-toys.jpg)
Above: A corner is devoted to children and babies. Photograph by Heather Clawson for Habitually Chic.
![Shoppers Diary Serena Lilys Bright and Breezy Beach Market portrait 10](https://media.remodelista.com/wp-content/uploads/2015/03/fields/serena+and+lily+hamptons+habituallychic+353.jpg)
Above: Colorful Mercado Baskets hanging from the wood slatted wall. Photograph by Heather Clawson for Habitually Chic.
![Shoppers Diary Serena Lilys Bright and Breezy Beach Market portrait 11](https://media.remodelista.com/wp-content/uploads/2015/03/fields/S&La8.png)
Above: Limited edition surfboards painted by Serena.
Check out more West Coast style on the East Coast in this Shopper’s Diary in nearby Sag Harbor.
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