Inspired by California beach cafes, Alexander Evangelou and James Waterworth of London design firm Alexander Waterworth Interiors bring their own brand of microclimate design Hally’s, a new deli in Parsons Green, in the heart of southwest London. 

Photography by Helen Cathcart. 

Above: Yellow Tolix stools set the beach tone in the main room, where they’re paired with whitewashed bricks and a bar built from limed scaffolding boards.

Above: The Carrara marble countertop is framed with wood.

Above: Bright colors mixed with pastels exude a Southern Californian vibe.

Above: The communal tables are also made from scaffolding boards. (For Corbin Bernsen’s bedside shelves from scaffolding, see Backyard Bunkhouse, Hollywood Royal Family Edition.)

Above: Open shelves fashioned from scaffolding have a pleasing informality.

Above: Raw bentwood chairs have been carefully dip-dyed in pastels to add color throughout the space. 

Above: Potted herbs are dotted around the room. 

Above: The white-wood shiplap in the back room is a detail borrowed from beach hut design. See Expert Advice: The Enduring Appeal of Shiplap to get the look. 

Above: Blue-and-white ikat and ticking fabrics bring a nautical air to the back room. 

Above: Green wall lights with subtle brass details add to the warm glow. (For similar options, see 5 Favorites: Wall Lights for Less Than $125 and Cedar & Moss: A Bright New Lighting Company.)

Above: A patchwork of blue-and-white tiles line the bathroom walls. 

Above: The facade opens up entirely for al fresco dining; in bad weather, the large glazed openings allow light in.

Two years ago, Waterworth Interiors transformed our notions about fish-and-chips shops in its design of Kerbisher & Malt. Planning a trip to London? See City Guides: London for our favorite design haunts.

Below: Hally’s is in Parsons Green, in southwest London.

N.B.: This post is an update; the original story ran on July 9, 2012, as part of our issue The Summer Bedroom.