After years of working as a sommelier-partner in New York City restaurants, Grant Reynolds pivoted to launch an online wine shop called Parcelle in 2019. He didn’t stay away from hospitality for long, though, opening a Chinatown wine bar of the same name in 2022. Now, Grant has debuted a second brick-and-mortar Parcelle: a wine-focused restaurant in Greenwich Village where diners can sip on offerings from an extensive list (and then order a bottle or two for next-day delivery to their homes).
What guests cannot take with them, however, is the warm, convivial space that Grant furnished himself with vintage gems: iconic midcentury Bruno Rey chairs, a striking red leather Ilmari Tapiovaara table, and more. “I really like furniture,” he says. “It’s similar to wine in a lot of ways, especially from a learning standpoint, like the history of different designers and periods of design. For me it was an exciting way to scratch my own personal curiosities around furniture and objects and apply those to a hospitality setting.”
Above: Parcelle Greenwich Village is located on a charming stretch of MacDougal Street that’s lined with colorful townhouses. Grant wanted the facade to fit into its surroundings, so he painted it Lavender Blue by Benjamin Moore. “In the daylight, it definitely reads as more of a lavender, but it’s about as close to white as a purple could get,” he says. Above: Upon entering the restaurant, diners are greeted by three custom oak pieces by furniture maker Matt Hogan of Reliquary Studio: a check-in desk, a credenza (that cleverly conceals wine refrigerators), and a floating wine rack. Above: “We needed to have something that maximizes the function of the space and also, obviously, looks nice,” Grant says of the wine display. “It’s pretty strong, really well-built out of oak. And we can move around shelves to have different heights. It’s pretty modular.” Above: Grant inherited the green marble floors, burl wood columns, and spherical Art Deco-esque sconces from the previous tenants of the building. He then added a thick linen wall covering that’s hand-painted by local artist Claire Kremyar. Each of the 128 little objects on the tapestry, from the sneaker to the sunflower, represents a person in her life. Above: The wall covering—pictured here with a Charlotte Perriand-style woven bench and a red leather Ilmari Tapiovaara table—helps improve the acoustics of the room, too. “If we were to have a sound engineer come in, it would cost a nonsensical amount of money, so we tried to introduce softer materials from a design standpoint that would also achieve some dual benefit of creating better sound,” Grant says.
Above: Grant purchased midcentury Bruno Rey chairs from the Round Top Antiques Fair in Texas. “I love them,” he says. “It’s an amazing chair. It’s super durable, and they stack really well.” Above: When Grant ripped out the existing built-in banquette to make room for the Rey chairs, he adorned the newly exposed wall with industrial metal sheets. Above: A black glass table with brass edges is paired with four red Dakota Jackson chairs. Above: Some of Grant’s favorite auction finds include this heavy copper and wood dining table and the Art Deco chairs around it, which are upholstered in their original leafy textile. “I do sometimes reupholster chairs, but every once in a while I get lucky and can make sense of these old fabrics that may look a little grandma but kind of work,” he says.
Above: Grant wanted to incorporate at least one low-slung seating area as a nod to his more lounge-y Chinatown wine bar, so he combined a leather-and-bouclé Otto Schultz settee, an Italian brass coffee table, and a trio of rush chairs.
And a peek at Parcelle Chinatown:
Above: Grant’s Chinatown wine bar is recognizable for its bold green exterior, which he subtly acknowledged with a green-and-white striped awning at the Greenwich Village restaurant. Photograph by Collin Hughes. Above: The vibrant green carries through to the interior, with corduroy upholstery and playful embroidery on a felt wall covering by Paul Renwick and Clara Kirkpatrick. Photograph by Collin Hughes.
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