The latest higher-end vinyl flooring to pique our interest? New watercolor-effect floors from UK purveyor Atrafloor. Called The Artist’s Home, the flooring collection features high-resolution digital prints of hand-painted watercolor designs, available in three styles—Alto, Coffee, and Dip—each in at least four colors. The flooring is “tile-effect,” meaning it’s not actually sold as tile—instead, the design is printed onto larger sheets for easier install. The new designs are part of Atrafloor’s art-inspired Paint collection and are made entirely in the UK.

Photography courtesy of Atrafloor.

All patterns in the Artist’s Home collection are $69 per square meter (approximately 11 square feet).

All Atrafloor vinyl flooring is made to order in the UK, and requires a lead time of four to six weeks. The flooring can be shipped to anywhere in the world.

Each pattern shows a printed mix of watercolor and solid off-white “tiles.”

When you purchase the flooring, you’ll send Atrafloor the dimensions of your room and you’ll get a drawing back showing the pattern layout in situ. Because the flooring is made to order, you can request layout adjustments before it goes to manufacture.

The vinyl flooring is waterproof and slip-resistant, so it’s ideal for bathrooms, mudrooms, and kitchens. It has a UV-resistant finish, so the printed pattern won’t fade over time.

The flooring is printed in a tile-effect pattern, but arrives in strips that are 1.4 meters (about 4.5 feet) wide, cut to the length of your room. The flooring requires only standard vinyl installation techniques, which can be hired out or installed by a competent DIYer. (See more on Atrafloor Installation here.)

For more on flooring, see:

• The Return of Vinyl Floor Tile?
• New from Neisha Crosland: Luxe Vinyl Tile for Harvey Maria
• Remodeling 101: Affordable and Environmentally Friendly Linoleum