This just in: The historic building in Manhattan’s Flatiron District that was once home to the famous George Washington Hotel (and to some of the most prominent artists and writers of the past century) is now the newest outpost of the Freehand hotel collection. Designed by Roman and Williams in collaboration with the Sydell Group, Freehand New York’s 395 rooms range from Craftsman-style bunk rooms to suites, plus two restaurants and a bar with old-school New York flair. The team took care to restore the building’s interiors while modernizing them with commissioned murals in partnership with artists from Bard College, plus a mix of vintage and custom-made furniture. The result? A new breath of life for this 90-year-old building. Check in for a stay.
Photography by Adrian Gaut, courtesy of Freehand.
















More by Roman & Williams:
- A Glamorous New Emporium in SoHo from Roman & Williams
- Greydon House: A Seafarer’s Inn (with Maritime Finds) on Old Nantucket
- 7 Secrets from the Set Designers: A Q&A with Roman & Williams
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