On a trip to France not too long ago, I had two days to get reacquainted with Paris when Landline came to me at the top of a stylist friend’s tip sheet. Located in a former pharmacy in the 11th arrondissement, the emporium is a general supply store stocked with everything from kitchenwares and carpet beaters to wardrobe staples, all made of natural materials (no synthetics or plastic) and cherry-picked from French and European workshops.

Landline is the brainchild of Caroline Morrison, an escapee from the high fashion world who previously worked as Marc Jacobs’ European sales manager and international sales director for Carolina Herrera NY. Morrison also grew up in San Francisco: she has a French mother and half-French father, attended a bilingual school in the Bay Area, and graduated with a degree in international relations from Tufts before settling in Paris.

Now married to a writer and a mother of two, Morrison says Landline came from a desire to demonstrate how to “consume better and less.” Here’s a look:

Photographs courtesy of Landline (@LandlineGeneralStoreParis).

Under the existing tile in the store, Morrison and her team discovered the original herringbone hardwood floor:”My husband and I and some friends spent a month restoring and patching it as a labor of love.”

Go to our Design Travel listings to find many more of our Paris favorites, including:

• Shopper’s Diary: Traditional French Workwear from La Blouse de Lyon in Paris 
• Layers of History: Dersou in Paris, Distressed Surfaces Included
• Modigliani Slept Here: 10 Ideas to Steal from Hôtel des Académies et des Arts