Madrid designers Iñigo Aragón and Pablo López Navarro of Casa Josephine edit their work the way certain poets and writers do: “We start with a lot of ideas and we use metaphors from linguistics to understand and define what we’re doing: does it rhyme, how well does this read?” Pablo tells us. “In the end, we decant and filter it all to the few elements that become the identity of the project.”
Such was the case with their much-celebrated country house—see A Design Couple’s Rental in Rioja. Their recently finished second retreat, this one in Segovia province, an hour north of Madrid, is even more precision built. The 1920s two-story townhouse had a cramped and neglected interior that added up to 1,000 square meters. Wanting to transform the quarters into a sophisticated, well composed retreat—while entirely avoiding all rustic cliches—Iñigo and Pablo deployed a design language of checks, grids, and circles. Here are a dozen design lessons to be gleaned from their refined transformation of 1,100 square feet.
Photography by Pablo Zamora, courtesy of Casa Josephine Studio.
1. Turn a small space into an oasis.

Explains Pablo of the courtyard plantings: “By having tall bamboo along the sides we created a little oasis and an optical illusion: the green wall makes the space look and feel more intimate and at the same time bigger, because it hides the fence. Also, we placed the terracotta floor tiles lengthwise to direct the vision like an arrow to the long side of the courtyard.”
2. Find your collaborator.

“Iñigo is in charge of design and art direction; I’m in charge of clients and general management. We’ve been together as a couple for 27 years and as business partners for around 20,” says Pablo. “By trial and error we’ve learned to split tasks efficiently and to work as a team.”
The studio name, Casa Josephine, came from the former owner of their first house. Their many accolades include being named to AD España’s “Magnificent 17” list.
3. Treat tight spaces like jigsaw puzzles.

“We used the same custom-made terracotta tiles here as in the courtyard, so that it looks like the space continues without interruption. We designed the living area to be flexible and not look too rigid: the sofa and poufs are modular and can be moved and used as stools. We took advantage of the step below the window and turned it into a seating area. And since there’s no space for side tables, we carved a few niches on the walls for decoration and mirrors.”
4. Introduce order—and interest—with geometry.

“The goal was to create a coherent, low-key, subtly elegant atmosphere and a clean balance between architecture and decoration,” continues Pablo. “The biggest challenge was to design practical, well-proportioned and integrated living areas in very little space. One way that was achieved was by creating longitudinal axes and placing mirrors that multiply the views. ”

5. Create a design language and repeat what you say.

“We like to work with the idea of cohesion and continuity in our projects,” says Pablo,”but it’s a coherence that is achieved gradually in the design process.”
6. Pay tribute to your elders.

Wondering about the neutral shade on the walls throughout? “We always work in situ, mixing paint on the spot until we find a color we like,” says Pablo. “This one has beige and pink, and a bit of brown and a bit of yellow.”
7. Display lighting as sculpture.


8. Use tile every which way.


9. Elevate quiet spaces with art.


Note the continuation of the terracotta tile. That’s the stairwell on the left. The latticework overhead screens a narrow attic that the designers created as a spare room.
10. Think outside the headboard and closet.


11. Extend walls with mirrors and grids.


12. Design with sight lines in mind, indoors and out.

More Spanish countryside inspiration:
- The All-Vintage Renovation by Quintana Partners in Menorca
- An Airy Stable Turned Guesthouse on the Mediterranean Coast
- Home on the Hacienda: A Rustic-Luxe Mountain Retreat in the Sierra de Gredos
Have a Question or Comment About This Post?
(2) Join the conversation