From Julie & Sarah:

We don't naturally gravitate toward purple, but these images have us convinced.

Above: A bath in Brazil by photographer Richard Powers.

Above two photos: Originally designed by Philippe Starck, recently overhauled by Benjamin Noriega Ortiz: the lobby of LA's Mondrian Hotel.

Above: White Lacquered Ant Chairs and a purple rug in the Fritz Hansen catalog.

Above: Marni Overleaf Rug from the UK-based Rug Company.

Above: Different shades of purple in a room by Lili Diallo.

Above: Arne Jacobsen Swan Chair Upholstered in Primus Fabric; from the Fritz Hansen catalog.

Above: Discovered via Desire to Inspire: a room by German stylist Matahina.

Above: A modernist sectional sofa upholstered in purple velvet; Rachel Whiting photo.

Above: An aubergine upholstered chair in a room at the Hotel Daniel in Paris.