Located in the bohemian Oltrarno neighborhood of Florence, just behind the Old Bridge and the Pitti Palace, the Floroom Bed and Breakfast is run by members of the families behind budget airline Blu-express and fashion company Save the Queen. The hotel's four rooms are decorated with black and white photos of Florence, crisp white bed linens, and exposed wood beams. A sister property—Floroom 2—opens in July near Via Tornabuoni.