Discovered via Bloesem: the whimsical work of Norwegian-born, Hertford, UK-based Alex Hellum, who also designs for Heal's, Ercol, and Thorsten Van Elten. Working closely with local producers, Hellum designs and manufactures furniture in small volumes, selling directly to the public and interior designers.

Clockwise from above L: Papp 2 Horse Chair made of cardboard; £35. Peg Series; from £60. Trojan Chair £380. Annabelle Child Chair; £135.